KFC’s delicious food has long since fed hungry customers, and provided them with a finger licking experience, but now these meal boxes will feed their mobile phones too!
KFC has recently introduced a new 5 in 1 meal box called Watt a Box which has a built-in 6,1000mAh power bank, and two USB-ports that can charge Android smartphones as well as iPhones.
The box is currently available at select stores in Mumbai and Delhi. Watt a Boxes are given to the lucky people who get selected through KFC India’s Facebook Page contest.
"We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt a Box around". Said Lluis Ribot, CMO KFC India.
This type of a marketing campaign has also been used in the past by companies like McDonald's when they launched Happy Meal boxes in Sweden which could be converted into Cardboard VR headsets, and when Pizza Hut launched a limited edition box in Hong Kong that could be converted into pseudo-movie projector.
Earlier this year, KFC had partnered with the local Dabbawallas in Mumbai as a marketing strategy. Read the full story here.
Image Source: KFC