Many restaurateurs use social media like Facebook and Twitter to connect with their customers and build their brand value. However, many of them still ignore Instagram, or to put it in a better manner, they do not understand the potential of Restaurant Instagram Marketing. As of June 2016, Instagram has 500 million monthly active users out of which 300 million are daily active users. … [Read more...] about A Step by Step Guide on How to Run a Successful Instagram Campaign for Restaurants
Many restaurant, cafe or take away eatery owners refrain from running email marketing campaigns. Some think emails are an old fashioned way to promote their services and hence it’s ineffective. Others prefer using Facebook and Twitter as they think these social media platforms have a far wider reach. Well, we have news for you! Email has nearly three times as many user … [Read more...] about The Ultimate Guide to Restaurant Email Marketing
In the era of technology, where everything sells online, digital marketing is the buzzword. Restaurants, cafes, and local eateries have adopted the digital world, and have swanky websites, social media platforms, and some even have their own apps. With such clever online marketing tactics, does it make sense to use the good ‘old world’ paper flyers and pamphlets marketing in the … [Read more...] about How Flyers And Pamphlets Marketing Can Boost Your Restaurant’s Sales
It's not just the aesthetics that should be considered while deciding the color and ambiance of a restaurant. Studies have shown that colors can actually impact the food choices of customers, and also affect the amount of money they spend in a restaurant. Different colors stimulate different emotions and can heavily impact feelings of hunger and thirst in customers. Thus, some specific restaurant … [Read more...] about Did You Know that Restaurant Interior Colors Can Affect Your Restaurant’s Sales?
No matter how good your restaurant is, you cannot avoid a bad customer review. Sooner or later it happens; even to the best of us. Nowadays it has become a common practice to do an online research of a restaurant (even of the neighborhood cafe) before dining out. Anyone who has an access to the Internet can go online and write reviews and comments about a restaurant. And, thousands … [Read more...] about What to Do When Your Restaurant Gets A Bad Customer Review
From big businesses to small, you might have noticed that more and more business have now turned their focus towards an overall customer satisfaction rather than just product/service delivery. Even more so for restaurants, it has become more about creating a ‘memorable customer experience” rather than simply serving a good dish. Although every restaurant owner has a large … [Read more...] about 7 Tips that Elevate Your Loyalty Program Campaign and Increase Restaurant Sales