Running Happy Hours in restaurants and bars is one the most tried and tested tactic to attract customers and increase sales. Happy Hours are usually specific to bars and pubs, and are created to boost the current sales, and uplift the business during the slow hours. A well-developed Happy Hour program can make a significant difference to your restaurant revenues. But before you launch your Happy … [Read more...] about Increase the Sale at Your Bar with these Happy Hour Strategies
Food presentation is the art of modifying, processing, arranging, or decorating food to enhance its aesthetic appeal. The visual presentation of food matters a lot to many chefs and food consumers, too. It is not only decorating the food but also making it taste more delicious psychologically for the customers. Customers love it when the food is arranged in a proper manner and … [Read more...] about Essential Food Presentation Techniques to Make Your Dishes Look Irresistible
While the restaurant business, as glamorous and lucrative as it may seem from afar, is tough. For first-time restaurateurs, who have little insight or experience into the business, acquiring the Franchise of an already established brand seems like the best way to step to step into the restaurant space-the brand name is already there, with a set market share. However, before you go ahead and sign … [Read more...] about Restaurant Franchise Checklist- 7 Things to Consider Before You Open Your Franchise Outlet
Technically, word-of-mouth marketing is the oldest and the most effective form of marketing that we can think of. The fastest and most efficient marketing technique is one where one investment (one customer) can yield more outputs (more customers). Reviews by friends and family and online reviews influence our food choices and destinations; hence, a significant focus should also be given to … [Read more...] about Get Your Customers Talking: Word of Mouth Marketing for Restaurants
In any business, including restaurant, customer acquisition is very important. But, retaining them is equally crucial. The more you get repeat customers, the greater are the chances of creating lifetime loyalty and value for your restaurant. Also, with customer retention, you can generate more business at a lower cost. According to a study, customer acquisition cost is anywhere from … [Read more...] about Top 7 Reasons Why Customers are Not Returning to Your Restaurant
The most popular question that we often get from aspiring restaurateurs or even current restaurant owners is if it’s better to start your own standalone restaurant or acquire a Franchise of a leading Food Chain. For the first time restaurant owners it can get quite confusing; which is easier to operate, which one will give better returns, has minimal risk, etc. Running an Independent … [Read more...] about Franchise Vs Independent Restaurants- Which is the Better Route?