A functional restaurant does not equal to a successful restaurant. Even if you do the basics right, that is, provide good food and service at a decent price, you still cannot rely just on the word of mouth to keep your restaurant busy. The competition is extremely stiff, and you need to do the right marketing for your restaurant. In its most basic form, marketing is of two types- online … [Read more...] about Digital Marketing for Restaurants- Are You Doing It Right?
Customer retention plays a crucial role in the success of a restaurant. It is 6-7 times more expensive to acquire a new customer than to retain an old one. Also, old customers tend to order and spend more and are good for the business. It has been seen that a mere 5% increase in repeat customers increases profits marginally. Loyal customers also refer their friends, and word of mouth is still the … [Read more...] about 7 Golden Rules of Customer Retention in Restaurants
It cannot be stressed enough that employees make up the restaurant. Your employees are your biggest resource as the reputation of your restaurant is heavily dependent on the service that your employees present to customers. There is a very high attrition rate in the restaurant industry that leads to inconsistencies and delays, which can hamper the overall restaurant operations and service. … [Read more...] about 7 Ways to Better Restaurant Hiring
The best part of opening a second restaurant is that you already know the challenges faced while running the first one. The worst part of opening a second restaurant is that the things that worked for the first restaurant venture might not work at all for the second one. And you wouldn’t even know why. Restaurant business expansion without diluting your brand name and credibility, and … [Read more...] about Restaurant Business Expansion-7 Tips to Replicate the Success of Your First Restaurant
In the current restaurant scenario, Quick Service Restaurant (QSR) or Fast Food Restaurant are emerging and expanding like never before, as they provide faster and handy dining experience at a relatively low cost. Competitive price, speed in service, and convenient locations mark the characteristics of a typical QSR. Low in cost, in terms of investment as well as operations, QSR is considered to … [Read more...] about 7 Easy Steps to Make Your Quick Service Restaurant a Success
There are a number of aspects that should be considered to run a successful restaurant business. Maintaining a healthy balance between the expenditure and the revenue is crucial. Restaurant Food Costs constitute a major part of the overall costs. Simply put, restaurant food costs is the cost of all the raw materials used in preparing a dish. Ideally, the food cost should be between 30-40% of the … [Read more...] about 7 Pro Tips to Manage Restaurant Food Costs