Though making the right impression is important in every industry, it is more so in the the restaurant industry where customers pay only for two things: toothsome food and exquisite ambiance.
If you serve delicious food to your customers day after day but are still unable to reap the expected benefits, it’s time you reconsidered revamping your restaurant. Even if your restaurant has been doing a good business, sometimes it’s necessary to give it the right facelift to keep up with the ever-evolving landscape of exciting, shiny and bright new openings.
So, if you are thinking about remodeling your restaurant, here are a few tips and key considerations that will help you renovate your restaurant successfully.
1. Start with a fool proof plan
Making a plan is obviously the first step towards renovating your restaurant. Analyze how various brands have successfully achieved their goals after renovating. Talk to your peers and ask your customers (a contest or giveaway might help in extracting the best suggestions from your customers). You can also seek help from a survey company or a brand management specialist. The plan devised after considering realistic data will not only be fool proof but will also be easily accepted by your customers.
2. Pair up your plan with your restaurant’s vision and functionality
There is cutthroat competition in the restaurant space. To stand out, you don’t only need to set up your vision and functional specialty, but also ensure that your restaurant’s ambiance match these two perspectives of your brand.
For example, if you want to lead the Chinese cuisine restaurants in your area, interiors representing Punjabi or Mexican theme might not appeal to your customers and might set them off. On the other hand, putting up local souvenirs and impressions on the walls and playing traditional Chinese music will create a perfect ambiance!
3. Set up a budget
Remodeling projects always cost more than what you expect them to be. They also have an influence on your profits. So, setting up a budget for your restaurant needs special attention and sometimes, professional assistance too. If you don’t have an experience in planning a budget, always work with a professional who can help set the right balance between your expenses and your increase in profits after the renovation.
4. Select the right architect, designer or contractor
Renovating your restaurant may require special considerations in regards to lighting, wiring, heating, air conditioning, painting, ventilation systems, water, parking and many other factors. Hence, look for professionals who have worked on similar projects before. Request references from places they have worked at in the past, look for online reviews and visit their previous sites to gauge their quality of work.
5. Establish your goals
Ask yourself the reason behind renovating – whether you want to notch up your décor or rebrand yourself. For instance, Indigo-famed restaurateur cum chef Rahul Akerkar’s Tote On The Turf shut down, as according to Rahul himself, he didn’t think of the food properly and there was a host of other problems that failed to attract customers. Rahul got the place renovated and opened up Neel (the Hindi name for Indigo), that serves Awadhi and Mughlai cuisines and is getting rare reviews since it has opened.
Hence, when you decide about renovating, think why your restaurant needs it?
6. Prioritize the critical issues
Sometimes, during the renovation process, the appeal of aesthetics might be too strong and win over the convenience of your customers. However, critical issues should always be taken care of first.
For example, if you have issues like a leaking basin or a congested parking, address them first and then jump to other aesthetic improvements.
7. Keep a check on the latest trends
If you haven’t renovated since years, you might need a complete redo rather than add just a twist. Analyze the latest trends in your industry and come up with a renovation plan that is not only modern but also differentiates you from your competitors. Even if you have a traditional, family restaurant business, you can still incorporate the new age facilities and technologies in your plan.
8. Don’t Forget to Let the World Know
After spending so much time and energy on the renovation of your restaurant, it would be a sheer waste if no one knew about it. Therefore, you must advertise the fact that your restaurant just underwent a renovation. Announce it on all your social media profiles and through digital marketing campaigns such as promotional SMSs and emails. You can also come with social media campaigns or organize giveaways to get the word out.
According to studies, an increase of 10-20% was seen in the sales of restaurants that had undergone recent renovation. Set the right objectives and goals and contact the right people to help you out, and you are all set to reap the benefits of your restaurant's renovation.