How Maintaining Consistency across Restaurant Outlets Increases Customer Loyalty and Improves Sales

The USP of a successful restaurant is usually the taste of a particular signature dish. When a restaurant expands and opens a second or third outlet, the taste is often not the same. Inconsistency in taste is the major reason other branches of popular restaurants often fail and shut down. When it comes to restaurant brands, customers are looking for a familiar dining experience. People prefer eating at a recognized restaurant chain as the food and service are expected to be similar as that of the main branch.

Consistency is extremely important to maintain as it helps build brand loyalty among customers.

 For this reason, multiple-outlet restaurants need to maintain the consistency in taste, as well as service, not only to attract and retain customers, but also to replicate the success of the first restaurant outlet. Following points must be kept in mind to maintain the consistency, as well as the success throughout the restaurant outlets-

Menu Standardization

Standardization of menu is essential in restaurants as it helps maintain consistency and also keeps the food costs in check.  Often customers want to simply have the same dish that they've tried at another outlet of the restaurant chain. Trying the food at a new restaurant always comes with some apprehension, and customers don’t want to spend a lot at first-time visits.

One of the major reasons for the popularity of McDonald’s or Dominos is that they serve the same tasting food across all their outlets. Customers are not in for a surprise when they order a Mc Veggie.

It is advisable to have a standard menu across all outlets, and even the ‘Daily Specials’ must also be planned beforehand.

Central Menu Management

Central Menu Management allows you to manage your menu across all outlets. A change in the menu of the central POS is reflected instantly across all outlets, thus eliminating any discrepancy. You don’t need to personally visit all the restaurant outlets to implement the changes. With Restaurant Menu Management Software, you can effectively prepare, plan and control menu from remote locations as well.

Standardization of Recipe

For the food to have the same taste across outlets, it is important to have a standard recipe. All recipes and specials need to be created at restaurant headquarters or the central outlet. The recipes, also called formulas should be specific, down to the exact details such as the size, cut, and weight of the vegetables, meat, the exact amount of oil and salt that are to be used. Any modifications in the recipe need to be circulated across all the outlets to avoid the difference in taste.

Cost Control

Standard recipes play an important part in inventory management and cost control. POS integrated with inventory management and recipe management gives the amount of ingredients used up in a day. If your restaurant sold 10 orders of Paneer tikka, and each order uses 300 gms of Paneer, then your inventory report should say 3 kgs of Paneer used up. If the report says 3 kg have been used up, and only 9 orders have been sold, then you need to look for the missing 300gms of Paneer. This implies that either the orders were over-portioned or internal thefts are happening at your restaurant.

Multi-store Management

Managing one restaurant is a tedious task on its own; managing several outlets becomes an extremely daunting task. It is important to keep a track of all the outlets’ stock consumption and requirements, so as to avoid running out of ingredients while serving customers. Use a POS with strong multi-store management feature, which allows you to stay updated about the stock consumption and requirement of each outlet.  POSist allows you to set alerts for the low-stock level. If the outlet is running low on a certain item, you will get reminders to order more of it. Central supply of stock for all the outlets is advisable to maintain consistency. 

Central Kitchen Management

 Central Kitchen Management is required for the efficient functioning of multi-outlet Quick Service Restaurants (QSR), where the major part of the cooking is done at the central kitchen. The Hubs and Spokes Model is used in this case, the hub representing the central kitchen, and the spokes representing the different outlets where the semi-prepared food is sent. 90% of the food is prepared at the central kitchen and is distributed to the rest of the outlets.  

 

ALSO READ  8 Restaurant Automation Systems You Should Employ in Your Restaurant Right Now!

How Maintaining Consistency across Restaurant Outlets Increases Customer Loyalty and Improves Sales

Also Read: 7 Easy Steps to Make Your QSR a Success

For large chain restaurants and QSRs, taste is the USP of the brand, and must not be compromised upon. Use Point of Sale software that provides the above-mentioned features to maintain consistency across outlets.

 

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