In our previous articles, we have been discussing FSSAI licenses as it is one of the most important licenses and any person involved in the food business is under the compulsion to possess it. Apart from Food license, other documents are equally important to pursue food business or restaurant business in India. In this article, we would specifically discuss the Shop and … [Read more...] about How to Get Shop and Establishment Act License for Your Restaurant Business
From big businesses to small, you might have noticed that more and more business have now turned their focus towards an overall customer satisfaction rather than just product/service delivery. Even more so for restaurants, it has become more about creating a ‘memorable customer experience” rather than simply serving a good dish. Although every restaurant owner has a large … [Read more...] about 7 Tips that Elevate Your Loyalty Program Campaign and Increase Restaurant Sales
Facebook is all about connecting with people. Anyone and everyone is now using it to share their daily updates and news. All businesses are actively using it to market their business and attract more customers. For some, it is working really well and for some, it is not but how do you know what works. The key to using Facebook for your restaurant’s benefit is not just having a Facebook page, … [Read more...] about 8 Ways You Can Use Facebook to Increase Your Restaurant’s Customer Engagement
Zion Hospitality Consultants, a Delhi-based restaurant consulting firm founded by Umesh Kapoor in 2008 envisions to become the forefront of hospitality and emphasize Indian Culture and geographical feature. The company has worked with brands like Chew Pan-Asian Café, WIC India, Café Delhi Heights, Niche Lounge & Bistro, CP, Grub House, The Hiatus, Turquoise Cottage, Samovar, … [Read more...] about Restaurant Consultant Umesh Kapoor reveals how to go from ‘Local’ to Chain’ Restaurant, Best Hiring Practices, and More.
Adding more worries to the Quick Service Restaurants industry, Kerela Government has proposed a 14.5% ‘Fat Tax’ on burgers, pizza and donuts sold in upscale restaurants to curb obesity. The tax has singled out big multinational fast food chains, while the local eateries selling traditional savories have been spared. This move would hamper the already slow sales of the QSR … [Read more...] about Fat Tax Adding to the Woes of QSR Chains
Digital marketing is taking over every industry these days, including the restaurant business as well. However, social media is not the only factor that makes up for a successful online presence; it, in fact, has many aspects including Search Engine Optimization (SEO) that contributes to it. If your SEO is done well, it will drive in-store sales and increase your possibility of getting discovered … [Read more...] about How to do SEO for Restaurants the Right Way